Prada collaboration with Adidas sends fans wild

Prada sends fans wild as they announce a collaboration with Adidas – and witty shoppers are branding the anticipated collection ‘Pradidas‘

High end designer Prada has sent shoppers into a frenzy after revealing that they are soon to release a collection with high street sports brand Adidas. 

Both brands took to their social media accounts to announce the collaboration this weekend, revealing that the already much-anticipated line is ‘coming soon‘.

Witty fans quickly branded the partnership ‘Pradidas‘, and shared their excitement over the release.  

The picture shared to Twitter and Instagram shows a white Prada bag with a blue and black Adidas shoebox emblazoned with their two popular logos. 

Racking up thousands of likes, one witty wordsmith replied: ‘Missed opportunity. Pradidas‘.

Another added:  ‘Yay! my bank account is ready to be emptied!‘, while one agreed: ‘This will be a sick collab‘.

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Elsewhere one noted: ‘So Adidas & Prada want to team up… You know what else got better when the Germans & Italians teamed up? Lamorghini!‘.

The collection will launch two footwear styles next month, followed by a sailing line under the Luna Rossa label in 2020, with the limited edition pieces produced by Prada in Italy. 

A spokesperson confirmed: ‘The aim of this partnership is to investigate the realms of heritage, technology and innovation – and to challenge conventional wisdom through unexpected strategies.

‘The new vision draws inspiration from the rich legacies of both to re-engineer timeless icons, and leverages the houses‘ technological footprint to innovate.‘

This is the latest in a long line of collaborations for Adidas of late, with the sports brand teaming up with Stella McCartney, Rick Owens, Raf Simons and Kanye West‘s Yeezy line in recent years. 

 

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